Lane Errington | @lane_errington
Welcome to the new USLacrosse.org!
Today, we launched a refreshed version of our website. The online home of lacrosse’s national governing body is visited by millions of lacrosse enthusiasts, including the organization’s more than 410,000 members, each year for educational content, rules, membership benefits and more information about the nation’s fastest-growing sport.
In the past year alone, we’ve received more than 1.4 million unique visitors and more than 9.6 million page views on what is our most visible electronic communications asset. But we weren’t content. We wanted to enhance USLacrosse.org to better share our story, make it simpler to navigate and improve the overall user experience.
We spent months analyzing data on how users interact with our site and inputting industry best practices into the upgrade, and we think you’ll love the result.
Let’s take a look at some of the features of the new and improved USLacrosse.org.
Easy Access to Joining and Renewing Your Membership
At the top right corner of each page, click “my account” to renew your existing membership or start a new one. On the home page, click the red “join US Lacrosse” button to see an overview of all the benefits you’ll receive with your membership, and then proceed to either join or renew.
Direct Connections to US Lacrosse Web Properties
Click the drop-down arrow next to our logo at the top left of any page to easily navigate your way to any one of our four primary sites. Options include USLacrosse.org, LaxMagazine.com (lacrosse news), USLaxTeams.com (league and team administration) and WorldLacrosse2014.com (home of the largest international lacrosse event in history).
More Intuitive Navigation
We heard your feedback on the previous version of our site—the navigation was simply too much. So, we scaled things back from three navigation bars to two. On the main navigation bar, check out information on membership, rules, US Lacrosse events, programs and grants, and more about US Lacrosse. Under the "participants" tab, get content that is tailored specifically to your area of interest, whether you're a player, parent, coach, official or administrator.
On the secondary navigation bar (top right of every page), learn more about the sport, support the U.S. National Teams, make a donation to the US Lacrosse Foundation or visit our highly-anticipated new online retail store (expected in late 2013).
Better Visibility for News Stories
Just below the main headline scroll, you’ll find the latest news and press releases from US Lacrosse (right now, we’re featuring Ricky Fried’s return as U.S. Women’s National Team head coach). Click on any story, and you’ll find a more dynamic presentation of US Lacrosse news.
Tab over to Lacrosse Magazine, and you’ll see the cover for the current issue, as well as links to recent stories from LaxMagazine.com, the online home of the flagship publication of US Lacrosse.
Improved Social Media Integration
With just one mouse click, you can like US Lacrosse on Facebook or send us a tweet. Scroll through our recent Twitter posts to get the most up-to-date news on what we’re up to, or visit any of our social media properties by clicking the logos at the top and bottom of each page.
US Lacrosse Blog: A Voice for National Leadership
We’re really excited about this one—the launch of our brand-new organizational blog. On the blog, you’ll find instructional content for players, parents, coaches, officials and administrators, as well as hear from our leadership team, staff and volunteers on the hot-button issues facing our sport.
Our Impact, Straight from the Source
We’re committed to providing a positive lacrosse experience for all, and we appreciate all the positive feedback from our members! So, we created a spot for testimonials on our home page. Who knows, maybe you’ll be next!
A Cleaner, Simpler Look
Visit any page on our new site and you’ll immediately notice a layout that is more readable, a structure that is more discoverable and an experience that is more enjoyable.
Today we usher in a new era for USLacrosse.org, but this is only the beginning. We already have numerous functionality and content upgrades planned, including brand-new sites for our U.S. Men’s and Women’s National Teams, video and photo archives in the multimedia center, and much more.
What do you think of the new site? Use the comments section to share your thoughts with us. Thanks for visiting!