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7NEWS in Denver Named 2014 FIL Sponsor

July 29, 2013    2016 Views

BALTIMORE, July 29, 2013 — US Lacrosse announced today that 7NEWS in Denver has been selected to as the Official News, Weather and Sports Television Station of the 2014 Federation of International Lacrosse World Championship. 7NEWS and US Lacrosse, along with 7NEWS Spanish language station, Azteca Colorado, will work together to build awareness for the men’s lacrosse world championship throughout the region.

The FIL World Championship, the largest international lacrosse event in history, will be played at Dick’s Sporting Goods Park July 10 through July 19, 2014, and will be hosted by US Lacrosse.

As part of the partnership, 7NEWS and US Lacrosse will work together on the "7Healthy Kids Project," an effort aimed at bringing the community together to encourage healthy activity through the growing sport of lacrosse. For more information on the "7Healthy Kids Project" visit http://www.thedenverchannel.com/7healthykidsproject

“Our city continues to demonstrate its appreciation for the game of lacrosse and 7NEWS is thrilled to be included as Denver becomes the world’s stage for the sport’s international competition,” said 7Sports Anchor, Lionel Bienvenu. “Our partnership with The World Championships and US Lacrosse with our Healthy Kids initiative is a tremendous added benefit, as increasing opportunities for kids to play lacrosse is what they are all about.”

The partnership between 7NEWS and US Lacrosse will include co-development of programming directly related to the 2014 FIL Championships and participating teams from as many as 40 countries.

“Once we sat down with the 7NEWS team it was clear that they hold a very strong appreciation for the impact this event will have on the Denver metropolitan area and a genuine commitment to encouraging youth participation in active sports,” said Bill Schoonmaker, chief operating officer for US Lacrosse.

Tickets for the 2014 FIL World Championship went on sale to the Denver community in May and less than 1,900 gold packages remain with the championship still almost a year away. US Lacrosse will also host boys’ youth and men’s masters’ festivals that will be held in conjunction with the event at Dick’s Sporting Goods Park. Visit www.worldlacrosse2014.com for more information.

About US Lacrosse
US Lacrosse, a 501(c)(3) nonprofit corporation, is the national governing body for men’s and women’s lacrosse. US Lacrosse is the parent organization of the U.S. men’s and women’s national teams program and host of the 2014 FIL games. US Lacrosse has more than 400,000 members in 64 regional chapters around the country. Through responsive and effective leadership, US Lacrosse strives to provide programs and services to inspire participation while protecting the integrity of the game. To learn more about more about sports science and safety initiatives of US Lacrosse, please visit www.uslacrosse.org

About the Federation of International Lacrosse
The Federation of International Lacrosse, shortened to FIL, was established in August 2008 in a merger of both the men's and women's international lacrosse associations. FIL is responsible for the Men's World Lacrosse Championship, World Indoor Lacrosse Championship, Women's Lacrosse World Cup, and both the Men's and Women's Under-19 World Lacrosse Championships. These events are held every four years. For more information on the FIL visit www.filacrosse.com

To learn more about 7NEWS visit TheDenverChannel.com



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