Auer, Gaylord R.

Baltimore City College
1968

Joining Bacharach Rasin Co. as a stock boy in 1919, Gaylord Auer became sole owner of the company, and from that time on he worked at the promotion of the game of lacrosse and in the improvement of its equipment. Interested in keeping down the cost of the game, he arranged in 1929 a partnership with a Canadian associate, and for nearly 40 years they produced most of the sticks in this country. Auer is an honorary Indian Chief, known as Chief Tioneka. In 1949 an equipment pool was organized, and it was administerd by Auer. In 1955 he cooperated with the USILA and the USLCA in promoting a loan kit of equipment. Both of these projects did much to help start lacrosse in schools and colleges. He is an honorary life member of the USLCA and the USILA, and was the "Man of the Year" in 1961.

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