Baltimore, MD – June 11, 2007 – Nationwide Insurance® and US Lacrosse announced a joint marketing agreement today. Nationwide offers comprehensive insurance coverage, including auto, property and life insurance. The relationship was established by 361° Sports + Event Marketing’s New York office.

US Lacrosse and Nationwide will provide educational programming specific to parents and families, including helpful advice on teaching sportsmanship, raising balanced student athletes, guiding proper parent/coach relationships, nutrition and more.

Nationwide will also offer a special auto insurance program to US Lacrosse’s members, including lacrosse players, coaches, officials and enthusiasts.

Through Nationwide, US Lacrosse members may be eligible for savings on their auto insurance, in addition to other applicable savings such as multi-policy savings that members may qualify to receive. Members’ can contact a local Nationwide agent to get advice on a broad range of products to meet all of their needs, including homeowners and life insurance. Nationwide does not offer coverage for on-field play.

"We are continually striving to add value for our members and we are proud to partner with a company of Nationwide’s stature," said Glen Schorr, Managing Director of Marketing and Branding at US Lacrosse.

Nationwide will promote its educational platform and products through and integrated campaign directed to US Lacrosse’s members.

"I am very excited about our relationship with US Lacrosse," said Joan VanGelderen, Officer for Nationwide Affinity Solutions. "This represents an opportunity for Nationwide to provide direct value to the members of US Lacrosse while providing the added-value of developing a first of its kind parent education program in the sport."

Nationwide, based in Columbus, Ohio, is one of the largest diversified insurance and financial services organizations in the world, with more than $160 billion in assets.  Nationwide ranks #104 on the Fortune 500 list.  The company provides a full range of insurance and financial services, including auto, motorcycle, boat, homeowners, life, commercial insurance, administrative services, annuities, mortgages, mutual funds, pensions and long-term savings plans. For more information, visit www.nationwide.com.

US Lacrosse a 501©(3) nonprofit organization, is the national governing body for men’s and women’s lacrosse with over 200,000 members across the country. To learn more about US Lacrosse, please visit www.uslacrosse.org.

361° Sports + Event Marketing is a live marketing agency that builds brands by creating experiences that engage consumers and influence behavior – in the areas of experiential and mobile marketing, event sponsorship and entertainment.