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US Lacrosse Partners With Sports Museum of America

BALTIMORE – US Lacrosse announced that it will join over 50 single-sport halls of fame, national governing bodies, museums and other sports organizations across North America as an exclusive Founding Sports Partner of the Sports Museum of America (SmA), www.sportsmuseum.com.

Scheduled to open in New York City in May 2008, SmA is the nation's first and only museum to celebrate all sports under one roof. Filled with original films, state-of-the-art interactives and an iconic collection of memorabilia, SmA will richly showcase the history, grandeur and significance of sports in American culture through great sports stories of courage, education and triumph.

According to Steve Stenersen, president and CEO of US Lacrosse, this exciting new partnership will introduce a broad new audience to the thrills of lacrosse. "The sport of lacrosse is at a unique point in its history. It is the oldest sport native to the North American continent, and is currently the fastest-growing team sport in the country. We believe our partnership with the Sports Museum of America will provide a wonderful opportunity for people to learn more about our rapidly expanding sport and encourage visitation to the National Lacrosse Museum and Hall of Fame in Baltimore as well."

"The Sports Museum of America is delighted to have US Lacrosse join our more than 50 exclusive sports partner organizations to create the first comprehensive museum of sports," said Founder and CEO Philip Schwalb. "Lacrosse has a rich history that we’re thrilled to be sharing with SmA’s visitors. From Jim Brown to Gary Gait to the stars of tomorrow, our millions of visitors will experience lacrosse in a new and exciting way, and learn more about the National Lacrosse Museum and Hall of Fame in Baltimore."

Under the terms of the partnership, US Lacrosse will provide archival lacrosse materials pertaining to the history of lacrosse and of interest to the projected one million worldwide annual visitors. Likewise, joint promotional efforts will be undertaken by both partners, and SmA will make an annual donation to support US Lacrosse and the National Lacrosse Museum and Hall of Fame.

SmA is widely anticipated to be a vibrant new addition to the redevelopment of Lower Manhattan by significantly increasing commercial and tourist activity in the area.

Tickets for the Sports Museum of America go on-sale on Friday, April 4, 2008. To purchase tickets or for more information please visit www.sportsmuseum.com.

About US Lacrosse
US Lacrosse, a 501(c)(3) corporation, is the national governing body for men’s and women’s lacrosse. US Lacrosse is based in Baltimore, Md. and has more than 250,000 members around the country. To learn more about US Lacrosse, please visit www.uslacrosse.org.

About the Sports Museum of America
The Sports Museum of America (SmA) is the nation's first and only all-sports experience richly showcasing the history, grandeur and significance of sports in American culture. Created in exclusive partnership with over 50 single-sport Halls of Fame, National Governing Bodies and other sports organizations across North America, SmA features amazing state-of-the-art interactive technologies, dramatic original films and an iconic collection of sports memorabilia. SmA will also be home to the legendary Heisman Trophy and the Billie Jean King International Women's Sports Center, including the first Women's Sports Hall of Fame. Located in New York City at 26 Broadway (next to the "Charging Bull" and footsteps from the Statue of Liberty Ferry), the Sports Museum of America will open in May 2008. www.sportsmuseum.com

 

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