As we chronicled in this article earlier this year, opioid use disorder and overdose is a growing epidemic in the United States. The latest statistics from the CDC (Centers for Disease Control and Prevention) indicate that, from 1999 to 2015, more than 183,000 people in the U.S. died from overdoses related to prescription opioids. Sadly, too many young athletes were among the casualties.

“When young athletes get injured, many things change for them, physically as well as socially and emotionally,” said Bruce Griffin, Ph.D, director of the US Lacrosse Center for Sport Science. “The benefits of medicines that help with physical pain can become the drugs that they become dependent upon and may harm them.”  

To address this public health crisis, the CDC has launched the Rx Awareness communications campaign, its latest effort in the fight against opioid overdose.

Using videos to tell the real stories of people whose lives have been torn apart by opioid use and abuse, the campaign aims to increase awareness and knowledge among Americans about the risks of opioids and deter inappropriate use.

Campaign resources include audio advertisements, social media advertisements, internet banners, web graphics, billboards, and posters all highlighting the importance of knowing the risks associated with prescription opioids in order to prevent overdoses.

“It is up to us as parents to help our children heal and to understand how treatments and medication can impact their lives,” Griffin said. “Sharing information that addresses this issue is an important step in beginning to overcome the problem.”

Rx Awareness Campaign

The CDC's communications campaign seeks to increase awareness and knowledge about the risks of opioids and deter inappropriate use.

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